>The Client
EVOCA Gaggia UK sell premium commercial and traditional coffee machines as well as coffee bean grinders to businesses. We were tasked with building and actively managing a microsite which served as the endpoint for our digital marketing campaign activity. The microsite used Hubspot to generate leads through high quality product pages, displaying unique selling points, specifications, brochures and hero videos. We also utilised Ninja Forms to create a Buzzfeed style quiz which matched users with their perfect machine and generated leads through individual forms.
>The Brand
We created a campaign brand which was closely aligned with the existing global Gaggia style. Here we could feed in tone of voice, colour, typography and photography guidelines to remain consistent with paid marketing activity.
>The Build
I was responsible for overhauling the design of the website to better match the global Gaggia branding. I used this opportunity to feed in modern web practices such as animations, accessibility considerations and interactions.
I was also responsible for the development and management of the website in HTML, CSS, JS and PHP. WordPress was used as the preferred CMS where all of our content was editable through Advanced Custom Fields.